Performance Marketing Manager (China)
We're looking for a China Marketing Manager to own Decodo's growth in the China market. You'll lead paid search, SEO, and native channel acquisition (Baidu, WeChat, Zhihu, Bilibili, and more), turning market insight into a clear channel roadmap and measurable results. Working closely with content, design, product, and sales teams, you'll drive qualified traffic, optimize conversion, and scale our presence among Chinese developers and businesses.
About us:
At Decodo, we’re crazy about big data and all things technology. Driven by the same passion, we create user-friendly solutions to even the most complex data-gathering challenges. Forget about hierarchies – we value fresh ideas and thrive on daily collaboration to bring them into reality. With our strong ownership mindset, we take pride in our work, celebrate our wins, and learn from our failures. Sounds like you? Become a part of a dynamic and innovative team that's shaking things up in the tech industry.
Your responsibilities:
- Formulate a clear growth roadmap tailored to the local market, defining channel priorities, strategic rationales, and target KPIs.
- Take end-to-end ownership of Paid Search across China, including account architecture, keyword selection, landing page optimization, budget management, and reporting.
- Deploy and refine performance campaigns across relevant ad networks such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent.
- Partner with design and content teams to generate high-performing ad creatives and conversion-focused landing pages.
- Establish the local SEO strategy by prioritizing keywords, mapping topic clusters, evaluating competitor gaps, and designing targeted landing pages.
- Work alongside the China Content Manager to execute campaigns while holding accountability for traffic quality and conversion performance.
- Spot technical and UX localization friction points to minimize drop-offs and improve overall conversion rates.
- Discover and expand user acquisition across native channels, including Zhihu, WeChat, Bilibili, industry forums, developer hubs, and KOL/KOC partnerships.
- Track competitor channel mixes, pricing models, positioning, and promotional tactics across the market.
- Coordinate with Product and Engineering teams to refine localized user journeys, including payment gateways, onboarding flows, and documentation access.
- Partner with Sales and Customer Success to refine ideal customer profiles, evaluate lead quality, and resolve common buyer objections.
Your experience or skills:
- Solid expertise in the China digital landscape with a demonstrated ability to drive user acquisition through native platforms.
- Hands-on track record of scaling performance marketing campaigns across Chinese paid search and digital media networks.
- 3+ years of growth marketing experience in technical domains such as SaaS, proxy/VPN networks, web scraping tools, cybersecurity, or developer software.
- Proven ability to design data-backed growth strategies, execute structured experiments, and optimize conversion metrics across the entire user funnel.
- Analytical approach with strong proficiency in setting up KPIs, establishing performance dashboards, and making data-informed decisions.
- Native or professional fluency in Mandarin alongside strong written and verbal English skills.
- Ability to work autonomously, prioritize effectively, and thrive within a fast-moving, international team setting.
Nice to have:
- Experience with B2B SaaS and/or developer-targeted products.
- Experience with partnerships/affiliates in China.
- Understanding of China internet policies and constraints affecting marketing and distribution
Salary:
Perks & Benefits
Well-being
Feeling good is your job #1, and we've got your back with plenty of options for taking care of your physical and mental health.
Career growth
We're all about growth here. Whether it's through online training, onsite courses, international conferences, or working on personal development plans.
Building memories
From popping champagne over milestones to going on workations, we're always finding new ways to have a blast and make memories as a team.
Learning & development
We'll help you reach new heights with internal career opportunities, knowledge sharing and skill building. Let's soar together!
Hybrid work
Get the best of both worlds – work from our well-equipped, cozy office or the comfort of your own home.
Flexible Hours
Why choose between work and play when you can have both? With a flexible schedule, you can easily make time for the things that matter most.
Vacation Boost
Loyalty pays off. Literally, the longer you work with us, the more vacation days you get! Add that sweet extra day to your existing ones.