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Decodo Blog

Build knowledge on residential proxies, or pick up some dope ideas for your next project – our blog is just the perfect place.

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Cart Abandonment Discount

The Cart Abandonment Discount: How Long Each Retailer Category Makes You Wait

You add a pair of jeans to your cart, get distracted, and close the tab. Ten hours later, an email lands in your inbox with the subject line "Forgot something? Here's 15% off." That email was scheduled for you, on a timer someone set 18 months ago, and every retail category has its own version of it.


I lead product marketing at Decodo, where we tracked 1.5K products across 120 retailers in 40+ countries throughout 2025, and here’s what we found about cart abandonment discounts.

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